Food Trace API
Food Trace's API integration software lets you sync product data, manage users and automate supplier workflows all through a simple, secure REST API built for food businesses.
Trusted by Selfridges, Itsu, Fortnum & Mason, Harvey & Brockless and more
Integration capabilities
Whether you're syncing an ERP, building a custom portal or automating product approvals the Food Trace API gives you the data access you need.
Create, update and deactivate users. Sync your team directory with Food Trace roles and permissions.
View API docs →Pull full product specifications by ID. Access descriptions, weights, categories and supplier declarations.
Learn more →Push product changes directly into Food Trace. Update names, codes, categories and sign-off details.
View API docs →Retrieve and update new product line records including category flags and buyer assignments.
Learn more →Connect Food Trace to your ERP, PIM or retailer portals. Pre-built support for Selfridges and Itsu.
View connections →API key authentication with automatic JWT handling. Role-based permissions across all endpoints.
View authentication docs →API reference
A summary of what's available. Full documentation with parameters and response schemas lives in the developer portal.
Getting started
The API uses simple key-based authentication no complex OAuth flows. If you have a Food Trace account, you can start integrating today.
Sign in to the customer portal and generate your key with the permissions you need.
Pass your key in the X-API-Key
header. JWT tokens are handled automatically.
Pull product specs, sync users,
push updates all via simple JSON REST calls.
The team can help scope your integration and connect to existing third-party systems.
Use cases
See how different business types use the Food Trace API to reduce manual work and keep product data in sync.
Retailers like Selfridges and Itsu use the API to pull new product specifications directly into their buying systems as suppliers submit them no manual re-entry.
Keep kitchen management systems up to date with live allergen and specification data as products change reducing manual updates and compliance risk.
When a product changes in your ERP, automatically update the Food Trace specification no double entry, no version drift, no chasing suppliers by email.
Bulk-sync product listings, manage multiple supplier accounts programmatically and keep your catalogue current without manual uploads.
FAQs
It's a simple, secure REST API that returns JSON, with key-based authentication and automatic JWT handling no complex OAuth flows to set up.
Some technical knowledge is needed to make API calls, but the process is straightforward: generate a key in the customer portal, pass it in the X-API-Key header, and you're ready to integrate. The Traceall team can also help scope your integration.
The API supports connections to your ERP, PIM or retailer portals, with pre-built support for systems like Selfridges and Itsu already in place.
You can manage users, pull and update full product specifications, and manage new product line records covering the core workflows most integrations need.
Get started
Book a free 30 minute demo. We'll walk you through Food Trace using your own supplier scenarios no slides, no pressure.
